Clara Nova – Echo

Clara Nova – Echo

Directed by Clara Aranovich

“Photography does not create eternity, as art does; it embalms time, rescuing it simply from its proper corruption.” -André Bazin

Aranovich writes, “This has long been my favorite quote about cinema; it gets to the heart of the nostalgic power of film, a power that overcame me at a very young age and has led me to pursue it ever since. Celluloid has always carried a mythical quality to me...”

from Booooom

Aranovich uses this simple premise, a sort of lo-fi take from both old and new, to tell a story of place and probably empathy and understanding as well. New mobile technology (instagram -boomerang) for it's premise; meets old film photography for it's aesthetic. It's interesting to see as well, with all the effort put into grading and color for digital film to get back to the tack and grit of old film, maybe its simpler just to go back and find film.

The technique is fun as well, shooting with a camera that has 4 side by side by side lenses. Its a fun idea to see 'steroscopic' in a why that is so immediate and intimate. like a Polaroid. Goofing around with your friends.

The story is simple: have a walk around LA, make friends, enlist people into your art/film/project, make some dance shapes with you dance friends. It's nice. It's wholesome. You can see they are having fun especially in using the fact they are shooting something to share with and meet new strangers along the way.