UFCX Motion Branding

In 2020 I was asked to help flesh out the branding and motion for EA’s annual salvo of EA Sports games — UFC4.

There was a lot of exciting possibilities in this job as the whole slate of sports games from EA that year sought to take a big step forward from using a single color and desaturated colorgrade for footage, into a more wild and chaotic feeling. This posed a challenge too in that each game had to retain a strong identity even among several games that all had a wider range of color and looks.

Credit

Role: Design, Art Direction, Animation

Creative Direction: Liam Chapple
Created with Carbon VFX